Las Vegas is more than bright lights, world famous attractions, and twenty four hour excitement. Beneath the energy of the city lives a strong year round business community built by passionate owners, dedicated managers, and families who call this place home. Highlight Las Vegas was created to shine a light on these local businesses and make it easier for residents and visitors to discover the people who truly keep our city running.

From the beginning, our mission has been simple. Celebrate the local business community and inspire people to support the real backbone of Las Vegas. We wanted to build something that goes beyond a directory, something that honors the spirit of connection and community that locals understand well. Las Vegas is not just a destination. It is a city filled with stories, with families, and with people who work hard to create opportunity for the next generation.

Choosing a locally owned business is one of the most powerful ways you can support the heart of our city. Across the country, small businesses create more than half of all new jobs, and they generate almost half of the nation’s economic output. Even more, money spent locally can recirculate in the community several times, supporting everything from neighborhood growth to family dreams. When you support a local business, you make it possible for a parent to help their daughter play volleyball, a son play baseball, and a family stay rooted in the community they love.

Highlight Las Vegas is more than a list of places to shop, dine, and explore. It is a call to action for residents, visitors, organizations, and small business owners to stand with the local economy that keeps our city moving forward. Seventy five percent of Americans say they shop local because they want to strengthen their community. In Las Vegas, that choice matters even more because the people behind these businesses reinvest their earnings back into our neighborhoods, our schools, and our city.

Supporting local businesses creates jobs, sustains families, strengthens neighborhoods, and fuels the community projects that show the true spirit of Las Vegas. Every dollar spent locally is a vote for the future of our city.

Las Vegas is a place of creativity, ambition, and opportunity. Help us highlight the businesses that bring life, culture, and connection to our community by choosing to support the people who make Las Vegas thrive.